Post by account_disabled on Dec 3, 2023 21:09:15 GMT -7
Doing E-Commerce business is not just about offering good price or quality products to consumers. But creating advertisements meets the needs of consumers. Both in terms of communication channels and using technology to help increase sales opportunities. These techniques are what digital marketers need to choose the right path for their brand. Today, STEPS Academy has collected information that is interesting and useful for online marketing. In using techniques to create advertisements to attract customers with Facebook Ads, Instagram Ads and Google Ads, let's share. Picture from: Statistics from Statista show a graph of online shoppers around the world since 2016 and are forecasted for 2021, with e-commerce trends showing an upward trend.
Which we cannot deny that Creating online advertising It helps to give our brand the Phone Number List opportunity to reach consumers quickly and to be able to expand our customer base. If the entrepreneur begins planning to create advertisements You may have a question: Where should we start with our brand? And how much sales will the brand generate when it starts investing in advertising? The author believes that these questions It's a basic question that every online business must consider their own brand's marketing game. Before investing in creating ads from the actual platform because of random advertising It's not an effective way to reach customers, so brands should focus on: #1 Know your brand's customer group Basic Branding One thing that entrepreneurs should be aware of is their customer group.
Understand consumption behavior and expectations of the target group When you can analyze customer groups better Creating a marketing strategy will have a clearer direction as well. Makes you save on advertising investment. If those interested read more articles about finding the right customers. We have additional articles to recommend you to read. Customer Personas : Get to know your customers' personalities. In addition, entrepreneurs who are starting to search for target groups You can use the Google Analytics program or those using Facebook with a Business Account can go into the settings in the Insights option to find specific customer groups for the brand. Picture from: The image above is an example of setting up a target audience on Facebook. Google Analytics has an option to allow the system to search for target groups by selecting gender, age, interests, and the city in which you want to advertise.
Which we cannot deny that Creating online advertising It helps to give our brand the Phone Number List opportunity to reach consumers quickly and to be able to expand our customer base. If the entrepreneur begins planning to create advertisements You may have a question: Where should we start with our brand? And how much sales will the brand generate when it starts investing in advertising? The author believes that these questions It's a basic question that every online business must consider their own brand's marketing game. Before investing in creating ads from the actual platform because of random advertising It's not an effective way to reach customers, so brands should focus on: #1 Know your brand's customer group Basic Branding One thing that entrepreneurs should be aware of is their customer group.
Understand consumption behavior and expectations of the target group When you can analyze customer groups better Creating a marketing strategy will have a clearer direction as well. Makes you save on advertising investment. If those interested read more articles about finding the right customers. We have additional articles to recommend you to read. Customer Personas : Get to know your customers' personalities. In addition, entrepreneurs who are starting to search for target groups You can use the Google Analytics program or those using Facebook with a Business Account can go into the settings in the Insights option to find specific customer groups for the brand. Picture from: The image above is an example of setting up a target audience on Facebook. Google Analytics has an option to allow the system to search for target groups by selecting gender, age, interests, and the city in which you want to advertise.