Post by akabborakabbor on Feb 28, 2024 4:13:13 GMT -7
Choosing a marketing and communication strategy means paying attention to the evolving trends of the market . Based on the topic we are examining we can observe a growing trend of consumers who are increasingly attentive and business models that go beyond profit, changing old commercial patterns. In particular, there has been an evolution in people's purchasing behavior , attributable to specific aspects of Brand Reputation.Link between sustainable communication and brand reputation During the 80s and 90s, certainly driven by the growing power of television and commercials increasingly aimed at the masses, consumers began to look for products that can be linked to famous companies on the basis of commercial investments.
From the end of the last century, thanks to the internet, the spread of company websites and the proliferation of an ever-increasing quantity of information on companies and products, people began to take into consideration different aspects , from those on the healthiness of the products, in particular the organic connotation for foods, and quality certifications. In recent years the weight of environmental Chinese Student Phone Number List sustainability has increased enormously and many companies have taken up and relaunched this challenge, changing the identity of their brand in the direction of a green image restyling. book_genesis-1 Download "Genesis", a manual that narrates the study of 10 completed works, starting from the analysis, up to the graphic proposals of company logos created. Brand reputation and transparency today The times are no longer in which a series of good products, capable of creating appeal with the public, through the right advertising campaign, managed to considerably increase the commercial awareness of an entrepreneurial reality.
Research firm Cone Communication conducted a study in the United States that showed that 90% of consumers expect companies to not just say their products are better, but to prove it. Furthermore, with reference to further research carried out by BBMG, as many as 73% of consumers declare that they pay attention to the company, not just its products, and this significantly influences purchasing decisions. For many, the current one is defined as the "Expectation Economy", because, in fact, the consumer expects something more than the list of characteristics of the services and products sold. According to the research cited, a percentage of 79% of consumers expects company CEOs to provide their opinion on the company's vision and goals, while approximately 50% of those interviewed would like producers to engage in social problems not necessarily related to the core business of their company.
From the end of the last century, thanks to the internet, the spread of company websites and the proliferation of an ever-increasing quantity of information on companies and products, people began to take into consideration different aspects , from those on the healthiness of the products, in particular the organic connotation for foods, and quality certifications. In recent years the weight of environmental Chinese Student Phone Number List sustainability has increased enormously and many companies have taken up and relaunched this challenge, changing the identity of their brand in the direction of a green image restyling. book_genesis-1 Download "Genesis", a manual that narrates the study of 10 completed works, starting from the analysis, up to the graphic proposals of company logos created. Brand reputation and transparency today The times are no longer in which a series of good products, capable of creating appeal with the public, through the right advertising campaign, managed to considerably increase the commercial awareness of an entrepreneurial reality.
Research firm Cone Communication conducted a study in the United States that showed that 90% of consumers expect companies to not just say their products are better, but to prove it. Furthermore, with reference to further research carried out by BBMG, as many as 73% of consumers declare that they pay attention to the company, not just its products, and this significantly influences purchasing decisions. For many, the current one is defined as the "Expectation Economy", because, in fact, the consumer expects something more than the list of characteristics of the services and products sold. According to the research cited, a percentage of 79% of consumers expects company CEOs to provide their opinion on the company's vision and goals, while approximately 50% of those interviewed would like producers to engage in social problems not necessarily related to the core business of their company.